As a student, I found that marketing is one of the most exciting and dynamic MBA specializations. Unlike finance or HR, it gives you the chance to be creative, innovative, and strategic. With the rise of digital marketing, social media, and e-commerce, the demand for marketing professionals has skyrocketed in India.

Let’s explore everything you need to know about MBA in Sales & Marketing – from admissions to career opportunities.

MBA in Marketing Latest Updates

• CAT 2025 registrations are expected to open in August 2025 for IIMs and top B-schools.
• Digital Marketing specializations are gaining popularity within MBA programs.
• AI-driven marketing analytics is becoming a part of MBA in Sales & Marketing syllabus in leading colleges.
• Placement trends show that FMCG, IT, consulting, and e-commerce are the top recruiters for MBA Marketing graduates.

MBA in Marketing Highlights

• Course Level: Postgraduate
• Duration: 2 years (4 semesters)
• Eligibility: Bachelor’s degree with at least 50% marks (45% for reserved categories)
• Admission Process: Entrance exam + GD/PI
• Popular Entrance Exams: CAT, XAT, MAT, CMAT, NMAT, SNAP, GMAT
• Average Fees: ₹8–25 Lakhs (depending on college)
• Top Colleges: IIMs, XLRI, SPJIMR, MDI, Symbiosis, NMIMS
• Average Salary: ₹7–15 LPA for freshers; senior roles can earn ₹20–30 LPA+

MBA in Marketing Course

MBA in Sales & Marketing is a 2-year program designed to prepare students for leadership roles in marketing, sales, and brand management.

Key Areas of Learning:

• Consumer behavior
• Sales management
• Digital marketing
• Advertising and branding
• Market research & analytics
• International marketing
• Product & service marketing

This course blends theory + case studies + internships to prepare students for real-world challenges.

MBA in Marketing Fees

The cost of an MBA in Sales & Marketing varies across institutions:

• IIMs and Top Government Colleges: ₹15–25 Lakhs (2 years)
• Private B-Schools: ₹8–15 Lakhs
• Distance/Online MBA: ₹1–4 Lakhs (IGNOU, Amity Online, Symbiosis Distance Learning)

Pro tip for students: Always compare fees vs placement ROI before selecting a college.

MBA in Marketing Admission 2025

Admission Process:

1. Appear for an MBA entrance exam (CAT, XAT, GMAT, NMAT, etc.).

2. Shortlisting based on exam scores.

3. Group Discussion (GD), Written Ability Test (WAT), and Personal Interview (PI).

4. Final selection based on overall performance.

MBA in Marketing Eligibility Criteria

• Bachelor’s degree in any stream (Arts, Science, Commerce, Engineering).
• Minimum 50% aggregate marks (45% for reserved categories).
• Final-year graduation students can also apply.
• Many top institutes prefer candidates with work experience.

MBA in Marketing Entrance Exams 2025

Some popular exams for MBA admissions are:

• CAT 2025 – For IIMs and most top B-schools.
• XAT 2025 – For XLRI and other top institutes.
• MAT 2025 – Conducted by AIMA, accepted widely.
• CMAT 2025 – Conducted by NTA.
• NMAT 2025 – Required for NMIMS and others.
• SNAP 2025 – For Symbiosis institutes.
• GMAT 2025 – For international universities and select Indian B-schools.

MBA in Marketing Syllabus

Semester 1 & 2 (Foundation):

• Principles of Management
• Organizational Behavior
• Business Economics
• Marketing Management
• Financial Accounting
• Business Communication

Semester 3 & 4 (Specialization):

• Consumer Behavior
• Product & Brand Management
• Advertising & Sales Promotion
• Digital Marketing & Social Media Strategy
• International Marketing
• Marketing Analytics
• Sales & Distribution Management

Practical Learning:

• Live projects
• Summer internships
• Case studies (HUL, Amazon, Zomato, Tesla, etc.)

MBA in Marketing Top Colleges

Some of the best institutes in India for MBA in Marketing are:

• IIM Ahmedabad, Bangalore, Calcutta, Lucknow
• XLRI Jamshedpur
• SPJIMR Mumbai
• MDI Gurgaon
• Symbiosis Institute of Business Management (SIBM) Pune
• NMIMS Mumbai
• IIFT Delhi & Kolkata
• Great Lakes Institute of Management Chennai

Popular MBA in Marketing Colleges (Private)

For students looking at private institutions, here are popular names:

• Amity University, Noida
• Christ University, Bangalore
• Alliance University, Bangalore
• LPU, Punjab
• ICFAI Business School (IBS) Hyderabad
• MIT-WPU Pune

MBA in Marketing Career Scope

Marketing is one of the highest placement-generating specializations in MBA.

Job Profiles after MBA in Sales & Marketing:

• Marketing Manager
• Brand Manager
• Digital Marketing Manager
• Sales Manager
• Market Research Analyst
• Advertising Manager
• Business Development Manager
• Product Manager

Top Recruiters:

• Hindustan Unilever (HUL)
• Procter & Gamble (P&G)
• Amazon, Flipkart
• Reliance Industries
• Tata Group
• Accenture, Deloitte, BCG, McKinsey
• Infosys, Wipro, TCS
• Zomato, Swiggy, Byju’s

Salary Packages:

• Freshers: ₹7–12 LPA
• Mid-level roles: ₹15–20 LPA
• Senior Managers/Directors: ₹25–40 LPA+

Popular MBA in Sales & Marketing Specializations

Within MBA in Marketing, students can specialize further:

• Digital Marketing
• International Marketing
• Brand Management
• Retail Management
• Sales & Distribution Management
• Marketing Analytics

Comparison Table: Top Colleges for MBA in Marketing in India

This table helps students quickly compare fees vs salary ROI for the best MBA in Marketing colleges in India.

Would you like me to also create a second table for private universities (like Amity, LPU, Christ, Alliance) with lower fees but decent ROI, so students who can’t afford IIMs also find it useful?

MBA in Sales & Marketing FAQs

Q1. Is MBA in Sales & Marketing a good career?
Yes, it offers diverse career opportunities, creativity, and high-paying jobs.

Q2. Can engineers pursue MBA in Sales & Marketing?
Absolutely. Engineers often do well in marketing roles due to analytical thinking.

Q3. What is the duration of the course?
It is a 2-year full-time program.

Q4. What is the difference between Sales & Marketing?
Sales focus on selling the product directly, while marketing involves branding, advertising, and customer engagement.

Q5. What is the average fee?
The fee ranges from ₹8–25 Lakhs, depending on the institute.

Final Thoughts

From a student’s perspective, MBA in Marketing is one of the most versatile and rewarding career options. It not only opens doors to high-paying jobs but also allows you to be creative, strategic, and dynamic.

If you are passionate about advertising, digital campaigns, brand building, or sales, then an MBA in Sales & Marketing should definitely be on your list. With the right skills, networking, and practical exposure, this specialization can help you reach leadership roles in top companies worldwide.

My advice: Don’t just chase big brand names. Choose a college that offers good ROI, strong faculty, and excellent industry exposure for marketing.

Also Read:
MBA in HR
MBA in IT & Systems
MBA in Finance
MBA in Hospital Management
MBA in Operations Management
MBA in Sales & Marketing
MBA in International Business
MBA in Pharmaceutical Management
Top MBA Colleges in India
Top Engineering Colleges in India
Top Universities in India

The post MBA in Sales & Marketing – Admission 2025, Fees, Syllabus, Top Colleges & Career Scope appeared first on IIRF.

Choosing the right business school can be one of the biggest decisions for any student aspiring to pursue an MBA or management degree. With hundreds of institutions offering business education, finding the Top B-schools in India that combine quality education, great placements, and value for money is crucial.

This article will help you explore the Top 10 Management Colleges in India, their placement records, fee structure, and why they are considered among the best business schools in India.

Why Choose a Top B-School in India?

Before diving into the list, let’s understand why studying at one of the Top B-schools in India matters:

• High Placement Packages: Top business schools have strong industry ties, ensuring better job opportunities and higher salary packages.

• World-Class Faculty: The best B-schools have experienced professors and visiting industry experts.

• Networking Opportunities: Studying with talented peers builds lifelong professional networks.

• Global Exposure: Many leading management colleges offer international exchange programs and global case studies.

• Strong Alumni Network: Graduates from top business schools often hold leadership positions in reputed companies worldwide.

Top 10 Management Colleges in India (Placement-Wise 2025)

Here’s a detailed list of the Top B-schools in India, along with their average placement packages and approximate fees:

Top Government B-Schools (IIRF MBA 2025)

Top Private B-Schools (IIRF MBA 2025)

Placement and ROI Comparison

B-School	Average Package (₹ LPA)	Fees (₹ Lakhs)	ROI (Placement/Fee)
FMS Delhi	32.4	2	Excellent
IIM Ahmedabad	33.8	25
IIM Calcutta	35.1	25
XLRI	30.7	23
SPJIMR	28.9	21
ISB Hyderabad	34.2	41
MDI Gurgaon	24.5	24

Note: ROI = Placement Package ÷ Total Fees

How to Get Admission in Top B-Schools in India

To secure a seat in one of the Top B-schools in India, follow these key steps:

• Appear for Entrance Exams:

  • Common exams include CAT, XAT, GMAT, and NMAT.

• Prepare a Strong Profile:

  • Include work experience, internships, and extracurriculars.

• Excel in Group Discussions (GD) & Personal Interviews (PI):

  • Communication and problem-solving skills are crucial.

• Stay Updated:

  • Read business newspapers and case studies to enhance business awareness.

The Future of Management Education in India

With India emerging as a global business hub, Top B-schools in India are adapting rapidly. They’re offering specialized programs in:

• Business Analytics

• Digital Marketing

• International Business

• Entrepreneurship and Innovation

These modern programs are helping students build careers in global corporations and startups alike.

Final Thoughts

Selecting from the Top B-schools in India is about more than just rankings — it’s about choosing a place that aligns with your career goals, budget, and learning preferences. Whether you aim for an IIM, FMS, or XLRI, focus on academic rigor, placement support, and personal growth opportunities.

If you prepare strategically, perform well in entrance exams, and stay focused on your goals, you can make your dream of studying at a Top B-school in India a reality.

Read more:
Google Word Coach Quiz Game, Google Word Coach in English for Class 2, Best MBA Colleges in India Ranking, Top MBA Rankings in India, Top MBA Colleges in India Rankings, Top MBA Rankings India, IIRF Ranking MBA Engineering University Medical Colleges, Top Universities in India Ranking, Education Web Solution

The post Top 10 Management Colleges in India – Placement Wise with Fees appeared first on IIRF.

The top MBA Colleges in India are differentiated from other B-Schools by their rich history (40+ years of high-impact graduates, on average), relatively high fees (above INR 10 LPA), excellent placement records (highest CTC in excess of INR 1 Crore per year), renowned faculty, and long-lasting industrial alliances.

From IIM Ahmedabad to MDI Gurgaon, and JBIMS to NMIMS, the top MBA Colleges in India are highly selective, with IIMA having a recent acceptance rate below 0.20%.

See the full list of Top MBA Colleges in India 2025

Top MBA Colleges in India: World Class Facilities

The top MBA Colleges in India provide state of the art academic and extracurricular facilities to their students, including technology enabled classrooms, entrepreneurship centers, placement interview rooms, large community areas, indoor sports facilities, and outdoor sports grounds. They also have spaces to host international conferences and major corporate summits, further enhancing industry connections and allowing for long term placement success.

Top MBA Colleges in India: Placement Highlights

The top MBA Colleges in India have been able to retain their prime positions among the best Business Schools in the world due to their robust placement records. Here are some sample placement highlights for IIM Bengaluru, ranked in the top 10 MBA colleges in India:

• Median Salary: Consistently above INR 30 LPA, currently at INR 34 LPA.
• Placement Percentage: 100% of the graduating batch received at least one job offer each in 2 out of the 3 most recent years for which placement data is available.
• Senior Roles: Even though the average age of graduates is well below 30 years, relatively senior leadership roles e.g. Area Sales Manager, Product Manager, Engagement Manager, Vice President, and Business Development Manager are snagged by students of the top MBA colleges in India.

Top MBA Colleges in India: Admission and Entry Requirements

The top MBA colleges in India accept a wide range of entrance tests: primarily the Common Admission Test (CAT), with a minority also accepting GMAT, XAT, and CMAT scores. Due to the highly competitive nature of admission to the top MBA colleges in India, students typically spend one to two years preparing for the entrance examination through part time or distance coaching classes. Maintaining strong academic scores and having a consistent extracurricular performance or work experience are important ways to differentiate one’s candidature while applying to one of the top MBA colleges in India.

The fee structure of the top MBA colleges in India has undergone revisions recently, with both Government Business Schools and the best private MBA colleges in India charging well over INR 20 Lakh as total course fees (for example, IIM Ahmedabad has a total PGP fee of INR 22 Lakh).

If you are looking to join one of the top MBA colleges in India, find your ideal B-School destination from the most credible list in India: the IIRF MBA Ranking!

The post Top MBA Colleges in India: Fees, Placements, Admission, and Ranking appeared first on IIRF.

Also Read: Top MBA Colleges in India Ranking Courses Placements Admission Fees

The Value of a PGDM Program

A PGDM program offers a unique blend of theoretical knowledge and practical insights, making graduates highly competitive in the business world. Unlike traditional MBA degrees, PGDM programs are often more flexible, industry-relevant, and designed by autonomous institutions. This allows PGDM courses to incorporate the latest trends and business needs, giving students an edge in employability.

Also Read: Top MBA Colleges in India – The Ultimate Guide to Best B-Schools in 2024
Also Read: Predictions of CAT Cutoff 2024 for IIM & Top MBA Colleges in India

Key Factors to Consider When Choosing a PGDM College

Choosing the right PGDM college is a significant decision that can influence your career trajectory. Below are the key factors to consider:

1. Placements and Career Opportunities

The success of any management program is closely tied to the career outcomes of its graduates. Top PGDM colleges in India boast impressive placement statistics with graduates placed in leading multinational companies, consultancy firms, and emerging startups. Evaluating the placement reports, including the average salary package, types of roles offered, and industry connections, is crucial. For example, institutions like IIM Lucknow and XLRI Jamshedpur regularly feature top recruiters from diverse industries.

Also Read: CAT Syllabus 2024

2. Alumni Network

A strong alumni network is a valuable resource for mentorship, networking, and career opportunities. Colleges like SPJIMR and MDI Gurgaon are known for their expansive alumni networks that actively engage with current students, providing insights into the job market and professional growth.

3. Return on Investment (RoI)

Given the high cost of PGDM programs, it is essential to assess the RoI. This includes evaluating the tuition fees against the potential salary post-graduation. Institutions like XLRI Jamshedpur and IIM Kozhikode offer high RoI with their graduates consistently earning competitive salaries in the industry.

4. Brand and Legacy

A college’s brand value and legacy play a pivotal role in shaping your professional profile. Established institutions like IIMs and XLRI have built their reputation over decades, ensuring their graduates enjoy recognition and respect in the business world.

5. Campus and Cohort Experience

The campus environment and peer groups greatly impact the learning experience. Colleges with state-of-the-art infrastructure, well-equipped libraries, and collaborative learning spaces offer students the opportunity to grow both academically and socially. Moreover, a diverse and competitive cohort encourages intellectual stimulation and the exchange of ideas.

Also Read: Top Universities in India Ranking Fees Admission Placement

Top PGDM Colleges in India: Detailed Overview

1. Indian Institute of Management (IIM-Kozhikode)  (PGP + PGP-Finance + PGP-LSM)

• Average Salary: ₹28.05 LPA
• Fees: ₹20.50 LPA
• Entrance Exam: CAT
• More Details: IIM Kozhikode Ranking 2024
• Program Highlights: IIM Kozhikode’s PGDM program is renowned for its emphasis on leadership, strategic thinking, and innovation. The institute has an excellent track record of placements, with top companies in consulting, finance, and IT recruiting graduates.

2. Indian Institute of Management (IIM-Lucknow) (PGP + PGP-ABM)

• Average Salary: ₹30.00 LPA
• Fees: ₹20.75 LPA
• Entrance Exam: CAT
• More Details: CAT Cutoffs 2024 & IIM Lucknow Ranking 2024
• Program Highlights: IIM Lucknow’s PGDM program focuses on creating well-rounded managers through a curriculum that balances theory with practical exposure. The institution consistently ranks among the top for placements, especially in finance and consulting roles.

3. XLRI – Xavier School of Management (XLRI-Jamshedpur) (PGDBM + PGDHRM)

• Average Salary: ₹32.70 LPA
• Fees: ₹28.6 LPA
• Entrance Exam: XAT
• Program Highlights: XLRI Jamshedpur is a premier institution with a strong focus on human resource management and business strategy. Known for its robust alumni network, XLRI graduates are highly sought after by leading companies globally.

4. S.P. Jain Institute of Management and Research (SPJIMR) (PGDM)

• Average Salary: ₹33.02 LPA
• Fees: ₹21 LPA
• Entrance Exam: CAT, GMAT
• Program Highlights: SPJIMR is famous for its industry-relevant curriculum and innovative pedagogy. The institute emphasizes experiential learning and industry partnerships, which have significantly contributed to its high placement statistics.

5. Indian Institute of Management (IIM-Mumbai)

• Average Salary: ₹33.82 LPA
• Fees: ₹21 LPA
• Entrance Exam: CAT
• Program Highlights: IIM Mumbai offers a dynamic learning environment with a strong emphasis on entrepreneurship and leadership. The college is gaining prominence for its robust placement record and high average salary packages.

6. Management Development Institute (MDI-Gurgaon) (PGDM + PGDM-IB + PGDM-HRM)

• Average Salary: ₹25.52 LPA
• Fees: ₹28.16 LPA
• Entrance Exam: CAT, GMAT
• Program Highlights: MDI Gurgaon is known for its academic excellence and strong industry connections, making it a preferred choice for students seeking careers in finance, marketing, and consulting.

7. Indian Institute Of Management, Shillong (IIM-Shillong) (PGP)

• Average Salary: ₹26.1 LPA
• Fees: ₹22.71 LPA
• Entrance Exam: CAT, GMAT
• Program Highlights: The Indian Institute of Management, Shillong (IIM-Shillong), is a premier management institution known for its picturesque campus and innovative teaching methods. This institute emphasizes a holistic approach to management education, integrating theoretical knowledge with practical application. Its diverse programs focus on leadership, sustainability, and entrepreneurship, preparing students for global business challenges. The curriculum is designed to enhance critical thinking and analytical skills, fostering an environment that encourages collaboration and creativity. Additionally, strong industry ties enable students to engage in live projects and internships, ensuring they gain valuable insights and experience. This focus on experiential learning equips graduates with the necessary skills to excel in their careers.

8. Great Lakes Institute of Management, Chennai (GLIM) (PGPM)

• Average Salary: ₹18.10 LPA
• Fees: ₹21.25 LPA
• Entrance Exam: CAT, XAT,CMAT,GMAT,NMAT
• Program Highlights: Great Lakes Institute of Management Located in Chennai, this institute stands out for its emphasis on experiential learning and a global perspective on management education. The institution offers various programs that combine rigorous academic training with real-world applications, ensuring students are well-prepared for the complexities of the business environment. The curriculum is continually updated to reflect industry trends and challenges, fostering an innovative learning atmosphere. Renowned for its exceptional faculty and strong alumni network, this institute provides ample opportunities for networking and professional growth. Additionally, its focus on leadership development and entrepreneurship equips students with the skills necessary to drive change and succeed in their chosen fields.

9. Indian Institute of Management, Raipur (IIM-Raipur) (PGP)

• Average Salary: ₹19.7 LPA
• Fees: ₹16.28 LPA
• Entrance Exam: CAT
• Program Highlights: IIM-Raipur is recognized for its commitment to fostering a culture of excellence in management education. It offers a diverse range of programs tailored to meet the evolving needs of the business world. With a focus on practical learning and skill development, students engage in various activities, including workshops, seminars, and industry interactions, which enhance their understanding of real-world challenges. The faculty comprises experienced professionals and academics dedicated to providing quality education. The vibrant campus life promotes collaboration and innovation, allowing students to develop essential skills and networks. Graduates emerge as well-rounded professionals ready to make meaningful contributions to the industry.

10. Indian Institute Of Management, Rohtak (IIM-Rohtak) (PGP)

• Average Salary: ₹19.27 LPA
• Fees: ₹17.90 LPA
• Entrance Exam: CAT
• Program Highlights: Indian Institute of Management, Rohtak – Renowned for its robust management programs, this institution focuses on developing leaders who can navigate complex business landscapes. Its curriculum blends academic rigor with practical insights, ensuring students acquire a comprehensive understanding of management principles. The emphasis on experiential learning through internships, projects, and case studies prepares graduates to address real-world challenges effectively. The faculty’s expertise and industry experience enrich the learning environment, fostering critical thinking and innovation. Additionally, the campus provides numerous extracurricular activities that enhance personal growth and teamwork skills. This holistic approach equips students with the competencies required to excel in diverse managerial roles, shaping the next generation of leaders.

11. Indian Institute Of Management, Tiruchirappalli (IIM-Trichy) (PGPM + PGPM-HR)

• Average Salary: ₹19.43 LPA
• Fees: ₹19.70 LPA
• Entrance Exam: CAT
• Program Highlights: This premier management institution Indian Institute of Management, Tiruchirappalli is renowned for its innovative approach to education, focusing on nurturing future business leaders. It offers a comprehensive curriculum that integrates theoretical knowledge with practical skills, ensuring students are well-equipped to tackle contemporary business challenges. The institution emphasizes experiential learning through projects, case studies, and industry interactions, fostering a robust understanding of real-world dynamics. With a distinguished faculty composed of industry veterans and academic experts, the learning experience is both enriching and impactful. Moreover, strong alumni networks and industry connections facilitate valuable opportunities for internships and placements, enabling graduates to launch successful careers in various sectors.

12. MICA, Ahmedabad (PGDM-C + PGDM)

• Average Salary: ₹20.09 LPA
• Fees: ₹23.00 LPA
• Entrance Exam: CAT, XAT, GMAT + MICAT
• Program Highlights: MICA-Ahmedabad Recognized for its specialized focus on strategic communication and marketing, this institute has carved a niche in the realm of management education. The institution offers unique programs that blend creativity with business acumen, preparing students for dynamic roles in the industry. The curriculum is designed to promote critical thinking, analytical skills, and innovative problem-solving, crucial for success in today’s competitive landscape. Furthermore, a vibrant campus culture encourages collaboration and networking among peers, enhancing the overall learning experience. Regular industry engagement through workshops and seminars ensures students stay abreast of the latest trends and practices, making them industry-ready upon graduation.

13. IMI Delhi – PGDM

• Average Salary: ₹17.20 LPA
• Fees: ₹22.25 LPA
• Entrance Exam: CAT, XAT, GMAT
• Program Highlights: This distinguished institution IMI Delhi stands out for its commitment to excellence in management education. The focus is on developing well-rounded professionals who can navigate the complexities of modern business environments. The curriculum is crafted to offer a blend of academic rigor and practical exposure, ensuring students gain comprehensive insights into various management disciplines. With a faculty that boasts extensive industry experience, the learning environment is enriched with real-world perspectives. Additionally, strong ties with corporate partners facilitate internships and placement opportunities, allowing students to apply their knowledge in practical settings. The institution also emphasizes leadership development, preparing graduates to assume key roles in organizations.

14. Indian Institute of Management, Visakhapatnam (IIM-V) (PGP)

• Average Salary: ₹15.61 LPA
• Fees: ₹19.00 LPA
• Entrance Exam: CAT
• Program Highlights: This institute Indian Institute of Management, Visakhapatnam is dedicated to fostering innovation and leadership in management education. It provides a dynamic learning environment where students can engage with a diverse range of topics, from core management principles to contemporary business practices. The curriculum emphasizes experiential learning, with opportunities for internships, projects, and industry collaborations that enhance practical knowledge. A team of experienced faculty members guides students through their educational journey, promoting critical thinking and analytical skills. Furthermore, the vibrant campus life encourages collaboration and networking, equipping graduates with the interpersonal skills necessary for success in their professional careers. This holistic approach prepares students to meet the demands of a rapidly changing business landscape.

15. Institute of Management Technology, Ghaziabad (IMT-Ghaziabad) (PGDM)

• Average Salary: ₹17.35 LPA
• Fees: ₹21.54 LPA
• Entrance Exam: CAT, GMAT, XAT
• Program Highlights: This esteemed institution IMT-Ghaziabad is recognized for its commitment to excellence in management education. It offers a robust curriculum that combines theoretical concepts with practical applications, preparing students for the dynamic business landscape. The focus on experiential learning through projects, internships, and industry collaborations enhances students’ understanding of real-world challenges. A diverse faculty with extensive industry experience enriches the educational experience, fostering critical thinking and analytical skills. Furthermore, strong alumni networks provide valuable connections and mentorship opportunities, facilitating successful career paths for graduates. The emphasis on holistic development ensures that students are not only well-versed in management principles but also equipped with leadership qualities.

16. Goa Institute of Management (GIM) (PGDM)

• Average Salary: ₹14.87 LPA
• Fees: ₹21.04 LPA
• Entrance Exam: CAT, XAT, CMAT, GMAT
• Program Highlights: Goa Institute of Management Renowned for its picturesque location, this institution offers a unique blend of academic rigor and scenic beauty. The curriculum is designed to cultivate innovative thinking and strategic decision-making among students, with a strong emphasis on experiential learning. Projects, case studies, and internships are integral components of the educational experience, allowing students to apply theoretical knowledge in practical settings. The faculty comprises seasoned professionals and academics who mentor students through their academic journey. Additionally, the vibrant campus culture fosters collaboration and networking, equipping graduates with the interpersonal skills essential for success in the global business arena. This holistic approach prepares students to excel in diverse fields.

17. IRMA Anand – PGDM RM

• Average Salary: ₹14.14 LPA
• Fees: ₹16.80 LPA
• Entrance Exam: CAT, XAT, CMAT
• Program Highlights: IRMA-Anand is cutting-edge program focuses on developing expertise in artificial intelligence and data science, fields that are increasingly vital in today’s technology-driven world. The curriculum blends theoretical knowledge with practical skills, providing students with a comprehensive understanding of advanced analytical techniques. Hands-on projects and collaborations with industry leaders enhance learning outcomes, ensuring that graduates are equipped with real-world experience. The faculty consists of distinguished professionals and scholars who guide students through complex concepts and innovations. Additionally, a dynamic campus environment fosters creativity and collaboration, preparing students to thrive in a rapidly evolving digital landscape. This program positions graduates at the forefront of technological advancement.

18. Jio Institute – PGP in AI & DS Programme

• Average Salary: ₹19.34 LPA
• Fees: ₹9.75 LPA
• Entrance Exam: CAT, GRE, GMAT, GATE, Own Test
• Program Highlights: This postgraduate program is designed to equip students with the necessary skills and knowledge in artificial intelligence and data science. The curriculum integrates foundational and advanced courses, emphasizing hands-on experience to prepare students for real-world challenges. The program focuses on developing proficiency in data analysis, machine learning, and predictive modeling, ensuring graduates are industry-ready. Collaborative projects and case studies allow students to apply their learning effectively, fostering critical thinking and problem-solving abilities. Additionally, the engagement with industry professionals provides valuable insights into current trends and practices, enhancing the educational experience and preparing students for dynamic career opportunities in this rapidly evolving field.

19. Jio Institute – PGP in DM & MC Programme

• Average Salary: ₹17.52 LPA
• Fees: ₹9.75 LPA
• Entrance Exam: CAT, GRE, GMAT, GATE, Own Test
• Program Highlights: This specialized postgraduate program focuses on digital media and marketing communications, addressing the growing demand for skilled professionals in this dynamic sector. The curriculum emphasizes strategic thinking, creativity, and data-driven decision-making, providing students with the tools to navigate the complexities of modern marketing. Through a blend of theoretical concepts and practical applications, students gain insights into consumer behavior, brand management, and digital marketing strategies. Collaborative projects and real-world case studies enhance the learning experience, allowing students to work on live campaigns. Networking opportunities with industry experts further enrich the program, ensuring graduates are well-prepared to make impactful contributions in various marketing roles.

20. FORE School of Management (PGDM + IB + BDA + FM)

• Average Salary: ₹16.1 LPA
• Fees: ₹20.42 LPA
• Entrance Exam: CAT, XAT, GMAT
• Program Highlights: This institution FORE School of Management is known for its commitment to developing future leaders through comprehensive management education. The curriculum blends academic rigour with practical application, fostering an environment conducive to learning and personal growth. Emphasizing critical thinking and analytical skills, students engage in various activities, including case studies, group projects, and internships, that enhance their understanding of real-world business challenges. The diverse faculty, comprising industry experts and academics, provides valuable insights and mentorship throughout the educational journey. Networking opportunities with successful alumni and industry leaders further strengthen the program, equipping graduates with the skills and connections necessary to thrive in competitive business environments.

Also Read: Top Engineering Colleges in India Ranking Admission Placement Fees

How to Choose the Right Top PGDM Colleges in India for your career growth?

Assessing Placement Reports

While placement reports provide a snapshot of a college’s recruitment success, it’s important to look beyond just the average salary. Consider the types of companies that visit the campus and the roles offered. Some colleges may have high salaries but only offer positions in specific industries, which might not align with your career goals.

Alumni Insights

A college’s alumni are often the most reliable source of information about its programs. Connecting with alumni can provide invaluable insights into the learning environment, campus culture, and the long-term benefits of the degree. Platforms like LinkedIn and professional forums can be excellent resources for finding alumni reviews.

Return on Investment (RoI)

RoI is a critical metric, especially when considering colleges with high tuition fees. While colleges like XLRI and IIM Kozhikode have steep fees, their graduates quickly recover these costs thanks to high starting salaries and rapid career progression. Ensure you evaluate the long-term financial and career benefits of a program before making a decision.

Conclusion

Selecting the top PGDM colleges in India is a decision that requires careful consideration of multiple factors, including placements, RoI, alumni reviews, and the institution’s brand value. By focusing on these key areas, prospective students can identify the best colleges that align with their career aspirations and goals. The colleges listed above are among the top choices for PGDM aspirants in India, offering strong academic programs, excellent career opportunities, and a significant return on investment.

The post Top PGDM Colleges in India 2024: Fees, Placements, and Cutoffs appeared first on IIRF.

Also Read: Top MBA Colleges in India Ranking Courses Placements Admission Fees

In 2024, aspirants will face 66 questions to be answered in 120 minutes, and the exam will follow a fixed order for attempting sections. Here, we provide a detailed analysis of the CAT syllabus, offering you insights to prepare effectively and excel in each section.

Also Read: Top MBA Colleges in India – The Ultimate Guide to Best B-Schools in 2024
Also Read: Predictions of CAT Cutoff 2024 for IIM & Top MBA Colleges in India

CAT Exam Pattern and Marking Scheme

The CAT exam consists of two types of questions: Multiple Choice Questions (MCQs) and Type In Answer (TITA) questions. For MCQs, incorrect answers result in a negative marking of -1, while TITA questions have no negative marking. The marking scheme assigns +3 marks for each correct answer. Below is the detailed exam pattern:

The total exam duration is 120 minutes with 40 minutes per section. PwD candidates receive extra time for each section.

Verbal Ability and Reading Comprehension (VARC)

The VARC section holds significant weightage in the CAT syllabus. This section tests a candidate’s ability to comprehend passages and solve problems related to sentence structure, vocabulary, and reasoning. For CAT 2024, the VARC section includes 24 questions, of which 16 will likely be from Reading Comprehension (RC) and the remaining from Verbal Ability (VA).

Important Topics for VARC

• Reading Comprehension: Comprises passage-based questions that test comprehension skills.
• Para Jumbles: Arranging sentences to form a coherent paragraph.
• Para Summary: Summarizing passages.
• Odd Sentence Out: Identifying the sentence that doesn’t belong in a paragraph.

Topic-Wise Weightage and Difficulty Level

Pro Tip: Focus on practising reading comprehension as it carries the highest weightage.

Also Read: Top Universities in India Ranking Fees Admission Placement

Data Interpretation and Logical Reasoning (DILR)

The DILR section requires speed and accuracy to solve questions related to interpreting data and reasoning logically. The 20 questions in this section are evenly split between Logical Reasoning (LR) and Data Interpretation (DI). The CAT syllabus for DILR includes topics that challenge students to interpret graphs, solve puzzles, and visualise arrangements.

Important Topics for DILR

Logical Reasoning (LR)

• Arrangements: Circular, linear, and grid-based arrangements.
• Puzzles: Word puzzles, grid-based puzzles, etc.
• Scheduling: Time-based and event-based scheduling problems.

Data Interpretation (DI)

• Tables and Charts: Bar graphs, pie charts, line graphs, and scatter plots.
• Venn Diagrams: Interpretation of data using Venn diagrams.
• Caselets: Word-based data interpretation sets.

Topic-Wise Weightage and Difficulty Level

Pro Tip: Practice sets of four to five questions to improve your ability to tackle interconnected problems within a limited time.

Quantitative Ability (QA)

The Quantitative Ability (QA) section is often considered the most challenging part of the CAT syllabus, especially for non-math backgrounds. This section focuses on a variety of mathematical concepts with an emphasis on algebra and arithmetic.

Important Topics for QA

• Arithmetic: Covers averages, percentages, ratios, and more. 40% of the questions come from this section.
• Algebra: Focuses on equations, inequalities, and functions. 25% of the questions are from algebra.
• Geometry: Includes both 2D and 3D geometry, with 20% weightage.
• Number Theory: Questions on divisibility, remainders, and more.
• Modern Math: Topics like probability, permutations, and set theory make up 10% of this section.

Topic-Wise Weightage and Difficulty Level

Pro Tip: Master the basics of arithmetic and algebra as they contribute the most to your overall score.

Also Read: Top Engineering Colleges in India Ranking Admission Placement Fees

Conclusion

The CAT 2024 syllabus is comprehensive and demands thorough preparation across all three sections. The key to acing the exam is time management, conceptual clarity, and regular practice. Focus on high-weightage topics such as reading comprehension, data interpretation, and arithmetic. By approaching the CAT syllabus methodically, you can enhance your chances of scoring high and securing admission to your desired business school.

The post A Comprehensive Guide to CAT Syllabus 2024: Top MBA Colleges in India appeared first on IIRF.

Also Read: Top Schools in India

Understanding CAT Cutoffs

CAT cutoffs are generally divided into two categories: minimum qualifying cutoffs and final admission cutoffs. The minimum cutoffs indicate the lowest percentile a candidate must achieve to be eligible for the Group Discussion and Personal Interview (GDPI) rounds. On the other hand, final admission cutoffs represent the actual scores of candidates who receive calls for admission. Historically, final cutoffs are significantly higher than the minimum thresholds, especially for top-ranked institutions.

Also Read: CAT Exam 2024 – Dates, Registration, Exam Pattern, Eligibility & Scopes

Factors Influencing CAT Cutoff 2024

Several factors will play a crucial role in determining the CAT 2024 cutoff:

• Exam Difficulty: The complexity of the question paper has a direct impact on cutoff scores. A more difficult exam generally leads to lower cutoff scores.

• Number of Applicants: In 2023, approximately 3.3 lakh candidates appeared for the CAT. If this number increases in 2024, cutoffs are likely to be higher due to increased competition.

• Available Seats: The number of seats at institutions like the IIMs fluctuates annually, and changes in reservation policies may also affect seat distribution.

• College Reputation: Top-tier institutions like IIM Ahmedabad, IIM Bangalore, and IIM Calcutta often have the highest cutoffs due to their prestige.

• Minimum Qualifying Candidates: The number of candidates who meet the minimum sectional and overall cutoffs also influences the final cutoffs.

Also Read: Top Universities in India Ranking Fees Admission Placement

Expected Final Admission CAT Cutoff for IIMs in 2024

Based on trends from previous years, candidates aiming for top IIMs need to target exceptionally high percentiles. The table below offers a guide to the expected cutoffs for 2024:

CAT Cutoff 2024 for Top Non-IIM Colleges

Non-IIM institutions also set high cutoff marks, reflecting their reputation and placement opportunities. Here’s what candidates can expect for some of the leading non-IIM B-schools:

Candidates aspiring for these institutes must aim for percentiles close to or exceeding 95%, ensuring they meet the rigorous academic and profile standards these institutes demand. Also Read: CAT Syllabus 2024

Minimum Qualifying CAT Cutoff for IIMs

While final cutoffs are indicative of the score needed for an interview call, the minimum qualifying cutoff is the benchmark that ensures eligibility for further rounds. For CAT 2024, the expected minimum qualifying cutoffs for IIMs are as follows:

Sectional Cutoffs for CAT 2024

Clearing the overall cutoff isn’t enough; candidates must also meet the sectional cutoffs in Verbal Ability and Reading Comprehension (VARC), Data Interpretation and Logical Reasoning (DILR), and Quantitative Aptitude (QA). Missing even one section cut off by a small margin can disqualify a candidate from the GDPI process.

CAT Cutoff Marks vs. Percentiles

To understand the relationship between CAT percentiles and raw marks, it’s essential to look at previous years’ data. Below is a breakdown of how percentiles have translated into raw marks over the years.

While these scores may vary slightly depending on the difficulty level of the exam and other factors, they provide a useful guide for understanding how raw scores will correlate with percentiles in CAT 2024.

Also Read: Top Engineering Colleges in India Ranking Admission Placement Fees

Conclusion

As CAT 2024 draws near, understanding the expected cutoffs is essential for strategic preparation. Aiming for the highest possible score will maximize your chances of securing a GDPI call, especially from the top-tier IIMs and non-IIM institutions. However, keep in mind that clearing the CAT cutoff alone does not guarantee admission. Other factors, such as past academic records, work experience, and overall profile strength, also play a significant role in the final selection process.

Make sure to stay updated on any announcements from IIMs regarding changes to cutoff criteria for admission policies to ensure your best chance of success.

The post Predictions of CAT Cutoff 2024 for IIM & Top MBA Colleges in India appeared first on IIRF.

An MBA is a postgraduate program in business administration that is one of the most highly acclaimed degrees anyone can have, apart from doctoral degrees. It offers theoretical and practical training for managing investments or businesses. Graduates can better understand general business management functions with the aid of an MBA.

An MBA is a professional course that leads to professional jobs that are high paying and among the top-ranked job profiles in the corporate world. The students can pursue an MBA in various specializations and branches offered at the top b-schools in India. The main purpose of this educational program is to generate an entrepreneurial spirit in the students that will eventually lead to the creation of more startups and job opportunities on a global level.

The Indian Institute of Management has a bunch of colleges that are the top MBA government colleges in India. Although there are some top private MBA colleges in India that attract students with their better placement records, infrastructure, and several other facilities.

The MBA programs are offered in both online and offline modes. The evolved technology of online education is now very much helping students to pursue their MBA program from top distance MBA colleges in India. Moving on to the article, here you will receive all the answers to the questions related to the MBA programs in India.

What are the eligibility criteria for an MBA?

One needs to have an undergraduate degree for a minimum of 3 years in any of the arts, science, or commerce streams with at least 50% marks from a recognized university. To get admission into top MBA colleges in India, one needs to appear in entrance exams like CAT, MAT, CMAT, and others.

Which specialization of MBA should I choose?

The MBA in Finance, Marketing, and HR from the top MBA colleges in India for finance are the most preferred by students, and they require higher rankings in the entrance examinations. Although the students are advised to look into their interests and understand their ability to excel in the best possible specialization in their own way.

What is CAT?

The Common Admission Test (CAT) is the most popular entrance examination for MBAs in India. This examination is accepted by approximately all the MBA colleges in India for admissions.

What is an Executive MBA?

An Executive MBA is for working professionals who want to complete their MBA programs but don’t want to leave their jobs. These programs offer the opportunity to attend classes on the weekends. This program enables working professionals to get quick promotions and reach higher levels in their professional careers.

How should I prepare for an MBA?

One should first check the syllabus for the top MBA colleges’ entrance examinations. Start preparing with the topics you know best and solve the mock tests and previous year’s question papers for a better assessment of the preparation.

What types of MBA programs are available in India?

There are various kinds of MBA programs available in India, such as full-time programs, part-time programs, online programs, residential programs, and executive programs. Students can choose the programs that are best suited to their internet and professional careers.

Also Read: Top Universities in India

Can I pursue distance learning MBA programs?

Students can pursue MBA programs through distance learning, and it is a valid program. The students need to check the colleges’ status if they are recognized by the University Grants Commission-Distance Education Bureau (UGC-DEB). Students with degrees from the best distance MBA colleges in India are more likely to land high-paying jobs in the corporate world.

What can I learn from the MBA program?

MBA programs aid students in acquiring the abilities needed to succeed as business executives, such as the capacity to analyze vast amounts of data quickly and accurately. Students in MBA programs are also taught how to motivate and inspire others, as well as how to command respect—skills that are essential for those who want to take on challenging business projects that call for collaboration.

What are the core MBA subjects?

The students learn about various subjects in the MBA program, but there are some core subjects like Accounting, Business Communication, Business Ethics, Business Strategy, Data Analytics, Economics, Finance, Leadership, Marketing, and Operations.

Also Read: Top Engineering Colleges in India

Can I get some scholarship schemes for my MBA?

There are various scholarship schemes that are offered by the central and state governments of India, which can be availed by students after fulfilling the eligibility criteria. Apart from government scholarships, there are some other good scholarship schemes offered by MBA colleges and some top companies. Some of them are mentioned below.

• IDFC FIRST Bank Scholarship
• NMAT Scholarships
• Yes Bank Scholarship
• Aditya Birla Group Scholarship
• T.Thomas Scholarship
• BML Munjal Scholarship
• OPJEMS Scholarship
• IIM Scholarships

What are the job profiles after an MBA?

The students can do various things after completing their formal education from top MBA colleges in India as some of them are following their passion for writing, like Chetan Bhagat and Amish Tripathi, which has no connection with their MBA degree. But there are some important job profiles like Finance Manager, Financial Advisor, HR Manager, Investment Banker, IT Manager, Management Analyst, Management Consultant, Marketing Manager, and Operations Manager that could be pursued after MBA.

What is an online MBA program?

You can continue working while pursuing a part-time, incredibly flexible MBA through the online format. You can do this while relaxing at home. Although there are more and more MBA programs that are entirely online, most online MBA programs still require a residential component (1-2 weeks). Additionally, many online MBA programs let you pay per module and schedule your own study time. This means that although the majority of online MBA programs last about two years, their lengths can vary.

What are the advantages of an MBA program?

The MBAs are the professional courses, and they attract recruiters for the campus placement drives at the end of their academic program. You can pursue the idea of a startup with the technical knowledge of how to run a business. The jobs after MBA programs are usually higher paying.

Why should I pursue an MBA in India?

An MBA program in India is termed as the highest professional degree that can directly offer job opportunities for students. India has the top MBA colleges as the Indian Institute of Management (IIMs) are rated highly at the global level.

What are the disadvantages of an MBA in India?

Firstly, the number of top-quality MBA colleges in India is very small compared to its huge population. There are a few good colleges, and those too have a tuition fee which is higher than the budgets of ⅔ of the Indian population. The top MBA colleges in India have a cut throat competition that only the students from the intellectual creamy layer can make it to.

Also Read:
Top Universities in India
Top MBA Colleges in India
Top Engineering Colleges in India

The post What is an MBA (Master of Business Administration)? – Frequently Asked Questions (FAQs) appeared first on IIRF.

The top 25 EPGP participants attract the top 25% of the highest job offers. The package has climbed to 35.5 LPA, while 30.6 LPA was the average offer for the top 50% of students. The package is quite impressive! There is a growth of 105% in Post MBA in comparison to the pre-MBA package.

The placement cycle in IIM, Indore is an outcome of persistence, perseverance, and hard work of the faculty, Institute, and students. IIM Indore faculty thanked the corporate recruitment partners for showing faith in the MBA 2021-2022 Batch. EPGP participants got the opportunity for international exposure via the Collaborative Online International Learning( COIL) and International Immersion program SDA Bocconi, to do projects with the University of Liverpool Management Schools ( ULMS). The placement and communication cell shared this information with the Education Post.

Some of the job roles offered to students were Vice-president, Senior Director, Industry Principal, Senior Manager, Product Manager, Lead Consultant, Solution Architect, and more. Recruiters that have participated in IIM Indore 2022 MBA hiring are Cognizant Business Consulting, Accenture Strategy, Conga, Ernst & Young, Incture Tech, Infosys Management, Jio Platforms, Quantiphi, and many more.

The post IIM Indore 2021- 22 MBA batch receives the highest salary package of 70 LPA and an average package of 35.5 LPA appeared first on IIRF.

The post Top 10 Factors to Select the Good MBA Colleges appeared first on IIRF.

The MBA in International Business syllabus mainly focuses on developing a capable workforce within the country who has a complete understanding of the changing international business scenarios so that they can weigh and analyze the impact of those changes in the domestic market.

  Also Read: Top MBA Colleges in India 2021

The course requires a bachelor’s degree as a prerequisite in any discipline and requires the candidate to clear entrance exams like; MAT, CAT, SNAP, IIFT, and the like. Candidates with outstanding communication skills, a keen aptitude towards business, and having an interest in economies of diverse countries, are most appropriate for this course.

Top B-Schools like IIMs, IIFT, Symbiosis Institute of International Business, ICFAI business school, and so on offer the opportunity to study International Business. The MBA (International Business) is a foundational course for developing a competent cadre of business executives to meet the country’s growing requirements for training personnel in the field of international management.

The course offers a 360-degree curriculum wherein knowledge of subjects from all domains is imparted. The subjects majorly include Economics, Finance, Research Methods, Human Resource Management, International Laws, Supply Chain Management and the like.

The course fees can be as low as 16000 and as high as 10 lakh. It all depends upon what college you get enrolled in and how prestigious that is. The salary insights for MBA(IB) are:

A Master of Business Administration in International Business can lead to careers like management analyst, administrative service manager, and chief executive officer. These MBA graduates specialize in business dealings with companies overseas. The low end of the salary range for these jobs, except for CEOs, is slightly below the national median income, while the high end of the typical salary range is in the low six figures. Hence one can expect careers as Export managers and executives, International business consultant, Consultant, International Business Development Manager, International Marketing Manager, International Finance Manager, Global Business Manager and so on and so forth.

The top recruiting companies are: BCG, McKinsey and Co., Bain and Company, JP Morgan and Chase, Lehman Brother, Goldman Sachs and the list goes on. MBA in International Business graduates have an immense opportunity in the current market.  Career options after this course are increasing rapidly. International business degree holders are often required due to increasing globalization and the growing number of businesses currently competing on the international stage.

Also Read: Top Universities in India for MBA, Top MBA Colleges in India & Top Engineering Colleges in India

The post Career After MBA – INTERNATIONAL BUSINESS appeared first on IIRF.

This course is especially designed for IT sector professionals who are looking for managerial positions. This course adequately mixes studies related to business and management along with studies related to technology. It covers technical topics like system analysis and design, database management systems, etc.

Though the skills taught during an MBA in IT program can be applied across a wide variety of careers that require managing IT specialists, the program itself is fairly specific. Just like the other MBA specializations, MBA in Information Technology also has a tenure of two years. However, some colleges that provide the course in a long distance or correspondence mode may cover it in three years.

The course curricula for MBA in IT (Information Technology) includes Computer Applications, Database Management System, System Analysis and Design, Software Engineering, Security and Control Information System (SCIS), Multimedia Designing,  Web Designing, Networking Management and Security Network, Data Mining, Data Warehousing, etc. apart from the other detailed elements regarding management education.

Majorly all premier B-schools namely: ICFAI business school; IIMs; FMS; IIT; Symbiosis and many more have been providing the degree for a decade now. A 2 year residential MBA IT programme at premier institutes in India will cost on an average of INR 10-23 Lakh. The average placement package offered by most of the top colleges is in the range of INR 25 – 30 lakh per annum.

MBA in IT management in India provides IT professionals with the cross-disciplinary exposure that includes the need to effectively use technology in a various organisation. After having completed their degree one can expect to take job roles like: IT manager; IT Director; Project Manager (IT); Computer and Information System Manager; or as a Chief Technical Officer (CTO).

IT professionals can get apply for jobs in both private and public sector. Some of the leading IT public sector firms include ISRO, BSNL, CDIT and CDAC and any leading MNC in the private sector. One can expect to get placed with Google, Oracle, IBM, HP, HCL and many more MNCs.

An MBA in Information Technology is a course that provides many avenues to the students. They can join an IT company or can be placed in the IT department or IT management of an organisation. Not only in India but abroad as well, there are multiple opportunities for the MBAs in IT.

The post Career after MBA – Information Technology appeared first on IIRF.

Also Read: Top MBA Colleges in India

What is an MBA in Digital Marketing? It is more than just learning the foundations of online applications. Through the coursework, students will learn business basics and further enhance their professional skills. In many programs, people get the opportunity to learn from well-known practitioners and professors from around the world. A master’s degree in this field dives deeply into integrated marketing strategies and enables students to hone the skills they learned as an undergraduate.

Real world simulations and exposure to the industry and corporate helps in adding to the theoretical curriculum of the program which ultimately helps the students gain a practical exposure and apply the theoretical knowledge in the best possible manner.

The degree does not specify any pre-requisite educational background to pursue the same. Hence people from any domain can pursue this course and covers subjects as Search Engine Optimisation (SEO); Search Engine Marketing (SEM); Social Media Marketing; E-marketing; Data Analytics; E-commerce etc.

Top premier B-schools like XIMB (Mumbai); Dr. D.Y. Patil Institute of MBA (Pune); Shiv Nadar University (Greater Noida); RVS Institute of Management (Tamil Nadu) and many more offer the course as a full time 2-year degree like MBA and faculties employed are from IIMs or ISB imparting knowledge of the best kind in the industry.

The course curriculum is similar to general MBA in the first year, however the specialization commences from second year with subjects like Marketing Management, Financial Management, Social Media Marketing, Web Analytics, E-Business Technologies, Consumer Behaviour, Internet Marketing Strategies.

The average annual course fee ranges anywhere between INR 17,000 to 7 lakhs depending upon the institute offering the course. The average salary offered for this course in India to successful graduates of the course ranges between INR 2 to 20 lakhs depending upon the candidate’s expertise in the field.

Digital marketing professionals may do the following roles –

• SEO Manager/Professional
• Project Manager
• Digital Business Marketer
• Content Marketer/Manager
• Digital Marketing Strategist
• Digital Marketing Consultant
• Social Media Manager
• Data Analytics Professional

When it comes to new age marketing, digital marketing stands out from the crowd and digital marketers are highly valued by employers. Hence, some of the prime recruiters in this field are MNCs, Media houses, Brand Management firms, Advertising Agencies, Market research firms, IT firms, Digital Marketing Agencies, and Startups.

MBA in digital marketing has been a relatively newer discipline of the MBA course. Although there is an existing healthy market for postgraduates in digital marketing and there is a good scope for development and growth as well. The digital platform is already a preferred platform that is being used for branding and selling of products and services by many brands.

The post Career after MBA – Digital Marketing appeared first on IIRF.