Digital Marketing Archives - IIRF

IIM Bodh Gaya introduced Executive Courses in Business Management, Digital Marketing, AI And ML

Divita Kandhari — Tue, 12 Apr 2022 12:35:19 +0000

IIM Bodh Gaya is also ready to introduce courses in emerging areas like supply chain analytics and others to meet various sectors’ needs.

There is good news for the candidates who want to kick off their careers in emerging areas like Digital Marketing, AI, ML, and Business Management! The Indian Institute of Management Bodh Gaya (IIM BG), in collaboration with Times Professional Learning (TPL), is ready to launch three executive education programs. This consists of an executive certificate program in business management, digital marketing for business, artificial intelligence, and machine learning.

Learners who want to begin their journey in the executive courses will experience the IIM campus immersion session during their programs. And will be awarded the status of being IIM Bodh Gaya executive alumni.

“IIM Bodh Gaya’s state-of-the-art infrastructure and facilities offer a unique combination of learning experience and modern-day skills via technological interventions. It holds a proud distinction to be located in the prestigious land of Nalanda, regarded as being the hub of attaining knowledge and enlightenment. IIM and TPL Bodh Gaya aims to carry forward the legacy by introducing courses in emerging areas and investing in todays’ country’s pillar -youth, talent, innovation, and technology. Thus contributing and investing towards building a nation.

Speaking on the big announcement, Dr. Vinita S Sahay, Director, IIM Bodh Gaya said, “ It is a pleasure and privilege to associate with Times Professional Learning and embark on a new journey in learning. We are the custodians of one of the two biggest brands that India has produced – the IITs and IIMs. We have inherited a legacy and have a huge responsibility to create a bright future for the youth of our country. we are steadfast in equipping our young leaders and empowering them to be future-ready. Our teachers are committed to contributing to our nation’s growth by imparting knowledge with modern-day skills and setting impeccable learning standards.”

The post IIM Bodh Gaya introduced Executive Courses in Business Management, Digital Marketing, AI And ML appeared first on IIRF.

Digital Marketing in the Times of Pandemic – The Challenges and Opportunities

Education Post — Wed, 17 Mar 2021 08:13:31 +0000

The Novel Coronavirus Covid-19 Pandemic has completed one full year of rampage across the World. The dangerous virus that originated in the city of Wuhan in November 2019 quickly spread to Italy, Greece and Spain and then the rest of the World. The coronavirus has infected 65 million people and killed 15 lakh people till now. The rampant spread of coronavirus forced Governments to announce measures for social distancing, lockdowns and restrictions on travel. That, in turn, forced companies to go for strategies like adopting work-from-home mode and going aggressive on digital marketing.

The fear of pandemics and confinement at home has actually increased the usage of mobile phones, tablets, laptops, desktops and gadgets and the consumption and use of social media. A study was conducted by Hammerkopf Consumer Survey, which was conducted across 1,300 people, in Mumbai, Bengaluru, New Delhi, and Chennai to find the internet usage during the lockdown.

The study found that before the lockdown, social media usage was on average 150 minutes per day. However, in the first week of lockdown, the figures jumped to 280 minutes per day, showed the survey. The survey added that 75 percent of people were spending more time on Facebook, Twitter and WhatsApp compared to the week before. In social media, people were largely consuming news and communicating with their friends and families as coronavirus grappled the country. Internet browsing saw a 72 percent spike during the first week of lockdown.

This spike in internet usage also brought about a ray of opportunity for digital marketers. The Edtech companies were the most aggressive with companies like BYJU, Whitehat Jr and Upgrad promoting their educational modules through digital marketing. Amazon, Flipkart, Snapdeal and Big Basket also capitalized on the fact that physical retail chains like Big Bazaar, Reliance, Spencers and More had to stop their operations due to the lockdown restrictions. Healthcare companies like Practo, 1mg and Netmeds also promoted their services through digital marketing to offer sanitizers, masks and healthcare products.

The pandemic saw the requirement of mobile phones, tablets, laptops, desktops and electronic gadgets skyrocketing as offices were operating through work-from-home mode and schools, colleges and universities were taking classes on online mode. This saw company like Lenovo, Hewlett Packard, Apple, Samsung, Xiaomi, Oppo, Vivo and Real me going for advertising their products through digital marketing.

The consumption of digital entertainment and online games were also on the rise. The banning of Tiktok and PubG, along with many other apps of Chinese origin, lead to the rise of their Indian counterparts. Netfix, Amazon Prime and Disney Hotstar also saw their popularity rise during this period. These are also the companies that used Digital marketing to a large extent.

Digital Marketing was a challenge for small and medium enterprises, start-ups and shops that were selling products through a physical mode. Tours and Travel, Hotels, Restaurants and Beauty Salons were mostly not conspicuous during this period as their business had suffered considerable losses due to lockdown. Zomato, Swiggy and Oyo did make a brave effort to redeem the situation to a certain extent by giving exciting offers through digital marketing, but the results were not very encouraging.

Digital Marketing is both a challenge and an opportunity during situations of a pandemic. And it is companies who have a judicious strategy of harnessing the power of digital media that reaps dividends in the long run.

Read About: Top Universities in India, Top MBA Colleges in India & Top Engineering Colleges in India

The post Digital Marketing in the Times of Pandemic – The Challenges and Opportunities appeared first on IIRF.

BEST MBA Colleges 2022 with Specialization in Digital Marketing

Avinash kumar — Mon, 02 Nov 2020 06:11:28 +0000

MBA Colleges with specialization in Digital Marketing: Rising technologies has brought about a drastic change in the marketing strategies of a company. Companies are promoting their products and services through digital marketing on a large scale. This is why Digital Marketing has emerged as a popular career option.

What is Digital Marketing?

Digital Marketing is one of the best tools for promoting and selling products and services by means of online marketing tactics. Both the digital and traditional marketing process share the same agenda of building a healthy relationship with customers and enhancing business.

What are the benefits of pursuing an MBA in Digital Marketing as a career?

Digital Marketing has an infinite number of career opportunities among the freshers. There are several benefits that a student can get if he or she builds a career in digital marketing.

There are a huge number of exposures in this field.
The market is loaded with job opportunities for a professional who knows Digital Marketing.
People are getting a very decent amount of salary in this field.
Apart from being a creative and emerging industry, digital marketing is also very flexible and a person does not need to visit door-to-door for jobs.

Top Educational Institutes that offer MBA in Digital Marketing.

One of the most important choices is college because it plays a very important role in nurturing a student. Institutes matter a lot for high quality of MBA education. Below is a list of some of these top institutes.. The ranking is based on several factors such as infrastructure, placements, accommodation, faculty and other facilities. The ranking is based on Indian Institutional Ranking Framework (IIRF).

1. Suryadatta Institute of Management and Mass Communication (SIMMC), Pune.

Established in 2002, this college comes with excellent infrastructure and educational facilities. This college is approved by AICTE. The students here are offered with excellent job opportunities. The highest package went up to 15 lakh p.a in 2019.

2. ITM Business School, Navi Mumbai.

ITM Business School is one of the best colleges when it comes to MBA in Digital Marketing. With excellent infrastructure, this university offers an excellent education to its students. This college offers the best placements which went up to 23 lakh p.a. in 2019.

3. RVS Institute of Management Studies and Research, Coimbatore.

Third, we have RVS Institute of Management Studies and Research which comes with excellent educational standards and placement opportunities.

4. Xavier Institute of Management and Research (XIMR), Mumbai.

This is another institute that offers Digital Marketing specialization in MBA. This college is popular for its great infrastructure and faculty. The placements offered to the students are great. The maximum package was 11 lakh p.a. and the average package was 6 lakh p.a. in 2019 for digital marketing pass-out students.

5. Indian Institute of Social Welfare and Business Management, Kolkata.

This is one of the oldest colleges which offers MBA in Digital Marketing. The educational standards of this college is excellent along with great faculty. The highest placement package can go up to 10 lakh p.a. and the average package is around 7.5 lakh p.a.

6. Symbiosis Institute of Digital & Telecom Management, Pune.

This is another great Business School. This college is known for its excellent placement offers which can go up to 25 lakh p.a. and the average package is around 9 lakh p.a.

The post BEST MBA Colleges 2022 with Specialization in Digital Marketing appeared first on IIRF.