The MBA in International Business syllabus mainly focuses on developing a capable workforce within the country who has a complete understanding of the changing international business scenarios so that they can weigh and analyze the impact of those changes in the domestic market.

  Also Read: Top MBA Colleges in India 2021

The course requires a bachelor’s degree as a prerequisite in any discipline and requires the candidate to clear entrance exams like; MAT, CAT, SNAP, IIFT, and the like. Candidates with outstanding communication skills, a keen aptitude towards business, and having an interest in economies of diverse countries, are most appropriate for this course.

Top B-Schools like IIMs, IIFT, Symbiosis Institute of International Business, ICFAI business school, and so on offer the opportunity to study International Business. The MBA (International Business) is a foundational course for developing a competent cadre of business executives to meet the country’s growing requirements for training personnel in the field of international management.

The course offers a 360-degree curriculum wherein knowledge of subjects from all domains is imparted. The subjects majorly include Economics, Finance, Research Methods, Human Resource Management, International Laws, Supply Chain Management and the like.

The course fees can be as low as 16000 and as high as 10 lakh. It all depends upon what college you get enrolled in and how prestigious that is. The salary insights for MBA(IB) are:

A Master of Business Administration in International Business can lead to careers like management analyst, administrative service manager, and chief executive officer. These MBA graduates specialize in business dealings with companies overseas. The low end of the salary range for these jobs, except for CEOs, is slightly below the national median income, while the high end of the typical salary range is in the low six figures. Hence one can expect careers as Export managers and executives, International business consultant, Consultant, International Business Development Manager, International Marketing Manager, International Finance Manager, Global Business Manager and so on and so forth.

The top recruiting companies are: BCG, McKinsey and Co., Bain and Company, JP Morgan and Chase, Lehman Brother, Goldman Sachs and the list goes on. MBA in International Business graduates have an immense opportunity in the current market.  Career options after this course are increasing rapidly. International business degree holders are often required due to increasing globalization and the growing number of businesses currently competing on the international stage.

Also Read: Top Universities in India for MBA, Top MBA Colleges in India & Top Engineering Colleges in India

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This course is especially designed for IT sector professionals who are looking for managerial positions. This course adequately mixes studies related to business and management along with studies related to technology. It covers technical topics like system analysis and design, database management systems, etc.

Though the skills taught during an MBA in IT program can be applied across a wide variety of careers that require managing IT specialists, the program itself is fairly specific. Just like the other MBA specializations, MBA in Information Technology also has a tenure of two years. However, some colleges that provide the course in a long distance or correspondence mode may cover it in three years.

The course curricula for MBA in IT (Information Technology) includes Computer Applications, Database Management System, System Analysis and Design, Software Engineering, Security and Control Information System (SCIS), Multimedia Designing,  Web Designing, Networking Management and Security Network, Data Mining, Data Warehousing, etc. apart from the other detailed elements regarding management education.

Majorly all premier B-schools namely: ICFAI business school; IIMs; FMS; IIT; Symbiosis and many more have been providing the degree for a decade now. A 2 year residential MBA IT programme at premier institutes in India will cost on an average of INR 10-23 Lakh. The average placement package offered by most of the top colleges is in the range of INR 25 – 30 lakh per annum.

MBA in IT management in India provides IT professionals with the cross-disciplinary exposure that includes the need to effectively use technology in a various organisation. After having completed their degree one can expect to take job roles like: IT manager; IT Director; Project Manager (IT); Computer and Information System Manager; or as a Chief Technical Officer (CTO).

IT professionals can get apply for jobs in both private and public sector. Some of the leading IT public sector firms include ISRO, BSNL, CDIT and CDAC and any leading MNC in the private sector. One can expect to get placed with Google, Oracle, IBM, HP, HCL and many more MNCs.

An MBA in Information Technology is a course that provides many avenues to the students. They can join an IT company or can be placed in the IT department or IT management of an organisation. Not only in India but abroad as well, there are multiple opportunities for the MBAs in IT.

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Also Read: Top MBA Colleges in India

What is an MBA in Digital Marketing? It is more than just learning the foundations of online applications. Through the coursework, students will learn business basics and further enhance their professional skills. In many programs, people get the opportunity to learn from well-known practitioners and professors from around the world. A master’s degree in this field dives deeply into integrated marketing strategies and enables students to hone the skills they learned as an undergraduate.

Real world simulations and exposure to the industry and corporate helps in adding to the theoretical curriculum of the program which ultimately helps the students gain a practical exposure and apply the theoretical knowledge in the best possible manner.

The degree does not specify any pre-requisite educational background to pursue the same. Hence people from any domain can pursue this course and covers subjects as Search Engine Optimisation (SEO); Search Engine Marketing (SEM); Social Media Marketing; E-marketing; Data Analytics; E-commerce etc.

Top premier B-schools like XIMB (Mumbai); Dr. D.Y. Patil Institute of MBA (Pune); Shiv Nadar University (Greater Noida); RVS Institute of Management (Tamil Nadu) and many more offer the course as a full time 2-year degree like MBA and faculties employed are from IIMs or ISB imparting knowledge of the best kind in the industry.

The course curriculum is similar to general MBA in the first year, however the specialization commences from second year with subjects like Marketing Management, Financial Management, Social Media Marketing, Web Analytics, E-Business Technologies, Consumer Behaviour, Internet Marketing Strategies.

The average annual course fee ranges anywhere between INR 17,000 to 7 lakhs depending upon the institute offering the course. The average salary offered for this course in India to successful graduates of the course ranges between INR 2 to 20 lakhs depending upon the candidate’s expertise in the field.

Digital marketing professionals may do the following roles –

• SEO Manager/Professional
• Project Manager
• Digital Business Marketer
• Content Marketer/Manager
• Digital Marketing Strategist
• Digital Marketing Consultant
• Social Media Manager
• Data Analytics Professional

When it comes to new age marketing, digital marketing stands out from the crowd and digital marketers are highly valued by employers. Hence, some of the prime recruiters in this field are MNCs, Media houses, Brand Management firms, Advertising Agencies, Market research firms, IT firms, Digital Marketing Agencies, and Startups.

MBA in digital marketing has been a relatively newer discipline of the MBA course. Although there is an existing healthy market for postgraduates in digital marketing and there is a good scope for development and growth as well. The digital platform is already a preferred platform that is being used for branding and selling of products and services by many brands.

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MBA in Rural Management has gained momentum and popularity in the past few years and is majorly concerned about the upliftment of the rural sectors and includes models and projects that can help bring advancement in the rural areas of the nation.

Also Read: Top MBA Colleges in India

The degree does not specify any pre-requisite educational background to pursue the same. Hence people from any domain can pursue this course, however the ideal candidate must possess a few qualities namely:

• Problem solving skills
• Analytical skills
• Leadership skills
• Willingness to work in rural areas
• Knowledge of local language

Top premier B-schools like IIMs; Tata Institute of Social Sciences (TISS); FMS (Delhi); Xavier Institute of Management (Bhubaneswar); Institute of Rural Management, Anand and so on offer the opportunity to study rural marketing and be able to apply the administration principles to the rural sector which includes planning, establishing and governing cooperatives organizations and other related organizations.

The course offers a holistic curriculum wherein knowledge of subjects like Microeconomics, Financial Accounting, Consumer Behaviour, Geo Informatics of Rural Management, Business Laws, Rural Infrastructure, Environment and Natural Resource Management and many more.

The course fees lies in the bracket of 3-5 lakhs and the candidate can expect a package of the exact same ROI depending upon their number of work experiences.

After having completed the course one can expect to take up responsibilities as:

1. Rural Development Officer
2. Business Development Officer
3. Research Officer
4. Sales Officer
5. National Sales Development Manager

The top recruiting companies under the course are: AMUL, Mother Dairy, CRY, ITC, Godrej, IndusInd Bank, Cargill, National Dairy Development Board (NDDB), Bihar Rural Livelihoods Promotion Society – JEEVIKA, BAIF Development Research Foundation and many more.

MBA in rural management is becoming a promising sector and as quoted by Dr. Jeemol Unni, former Director, Institute of Rural Management Anand (IRMA), “The programme is meant for those students who wish to participate in nation building in rural India which has a very high demand for professionals.” According to him, the rural economy has a vast potential for growth. With the increasing focus on the rural sector, the placement opportunities for the rural management graduates have also been expanding in this sector. Despite increasing batch sizes in recent years, IRMA has always been able to achieve 100 percent placement for its students with rising average salaries. Normally, the job positions taken up by the PGDRM holders have more autonomy, responsibilities and opportunities for decision making which may help in faster personal and professional growth and development.

The scope for rural management is very vast as Candidates specialized in rural management will become rural managers. Professionals of this field can apply in the government sector for the job of Village Development Officer (VDO). Rural managers can also run their own NGOs or can work for a NGO.

In my opinion MBA in rural management should be taken up as an opportunity when are determined to give it back to the society in terms of CSR and possess strong will and determination towards the upliftment of the rural India.

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There are several revolutions, advancements, and innovations that have changed and transformed the entire landscape of business, management and commerce thereby directly impacting the curriculum and specializations for the MBA Program. Ivy league business schools such as Harvard, Wharton, Booth, Stanford and Yale had merely a handful of specializations for MBA Program five decades back; but with the fast-changing business and technological scenario, these institutions today are offering several majors in their MBA Program and it is, therefore, a very important and complicated choice for any student or professional to make while pursuing this program. Although there are several majors that are being offered in the MBA Program, one specialization which is in high demand and certainly offers a promising career is ‘MBA in Retail Marketing’.

Retail owing to its huge demand in every sector becomes an easy and promising choice for MBA professionals. The world of retail has undergone a considerable change and there are several reasons for it, one of the biggest of them being the IT revolution and the increasing preference of the consumers for organized retail.

Top retail giants in the world such as Walmart, Amazon, Costco Wholesale, Walgreens Boots Alliance, The Kroger Group, The Home Depot, Tesco PLC, Carrefour and Target has changed the course of retail and this multibillion-dollar ($25,000) industry is in need of qualified professionals who can identify the needs of the customer and satisfy them in the best manner possible. These giants are nowadays in requirement of professionals who have a good knowledge of customer need identification, supply chain, logistics, segmentation, and retail management. These are the reasons which certainly make Retail Marketing a promising career option for any individual. 

The cycle that completes the Retail management chain is as:

 There are several prestigious businesses schools in India that offer MBA in Retail Marketing such as:

• Symbiosis Institute of Management Studies, Pune
• Amity Business School, Noida
• KJ Somaiya Institute of Management Studies and Research, Mumbai
• Prince LN Weligkar Institute of Management Development & Research, Mumbai

The national average salary per annum for a Retail Marketing Manager is INR19,39,575 in India and these figures escalate by massive margins for nations like the United States and Germany where these professionals are being offered a package of $48,000 to $50,000. All of these facts and figures speak volumes about this career option.

So, in a nutshell, one can conclude that MBA in Retail Marketing offers a propitious career for the individuals who are dynamic, f foresighted, diligent, and willing to accept challenges.

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“Its all about Marketing” is the buzz statement all over. If in today’s world marketing forms the backbone of everything then for sure MBA in marketing is quite promising a career choice.

When it comes to picking one specialization in MBA, marketing is full of excitement and thrill. Marketing is the only area where producers always wish to invest considering the payback and add-on advantages to it. Pursuing MBA/ PGDM in Marketing gives you an edge overt others as you understand the market and consumer behavior better and you know how to go about it. With MBA in Marketing you possess the skill to make concrete strategies in marketing a product.

Also Read: Top MBA Colleges in India

MBA Marketing syllabus covers subjects like advertising, branding, market research, advertising globally, and on the web, among numerous different themes

Post MBA in marketing there opens up various opportunities like that of Retail, Advertising, banking, FMCG, Consultancy and what not. Once you are through with MBA in marketing you can enter various profiles like that of Brand manager, Marketing Manager, Asset management, corporate sales, Digital Marketing Manager and what not. The degree and its specific domain provide the graduate lucrative jobs with high packages of salary.

Also Access: India’s Best Business Schools Ranking 2021 A brand manager works on building and Promoting the brand. Anyone creative fits in well in jobs like this. Advertising is more about creativity with imagination and novelty. The work includes making understanding the market, deciding marketing mix strategies for short and long-term, deciding the price of the product and product development, etc. This can include like media engagement, promotions, advertising, and other regulatory frameworks.

The starting average salary package of a brand manager ranges between 6-8 lakhs per annum which would easily go above 10-12 lakhs with adequate experience and skills.

Two widely used alumni earnings databases are the Department of Education’s College Scorecard and Pay Scale’s College Salary Report. These websites are scoured by students and families evaluating their college options relative to future earnings potential. 

There are little diversified career options too like:

1. Media Strategist
2. Marketing Analyst
3. Media Manager
4. Media Planning Manager
5. TV Producer

One of the questions that come while choosing a Business school for marketing is whether they provide the quality education need for the corporate of the 21st century. The universities listed below have the best academic faculty, internship opportunities, high placement package records.

Here is a list of B-schools that are excellent for specialization in Marketing:

• Indian School of Business, Hyderabad
• IIM Ahmedabad
• MICA Ahmedabad
• Symbiosis Institute of Management, Pune
• SP Jain Institute of Management and Research (SPJIMR), Mumbai
• LM Thapar , School of Management, Derabasi
• FORE School of Management, New Delhi
• WOXSEN School of Business, Hyderabad
• TAXILA Business School, Jaipur
• NIILM Centre for Management Studies, Delhi/NCR: PGDM (Marketing)
• MIT-SOB:MIT School of Business, Pune: PGDM (Marketing)

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